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Showing posts from November, 2017

Music Video Progress

Half of the music video has been filmed, there was a change to most of the scenes filmed as an hour before the shoot as some people were already on their way half of the cast cancelled (one of which is no longer on the acting course). We had chosen this day specifically because it was the only day where every member of the cast was available together and we thought we could film the main part all in that one day and do the separate scenes at a later date, however, when half the cast cancelled we could then not do most of the scenes, one of the two that turned up was going away for the rest of the week off, the other was free but the two that didn't turn up were indefinitely indisposed we were unable to arrange another time to film that week. The actors are now busy with their Christmas shoots but we are talking with the two we filmed with to try and get them once they're properly free. The idea has been changed to suit the reduced cast but the scenes have been planned and all o

SurrealTEA

Last Tuesday we had to begin coming up with an advertisement campaign for a tea brand originating from Teesside, with a target audience of people in their late 30's onwards. We have a Christmas advert planned to do for the tea brand which will feature a choir group singing about the tea and people decorating their tree with tea bags. Another advert will showcase how this new tea brand knocks all other brands out of the park. The one we shot was in front of the green screen, Cain is sat in a giant teacup, decorated with tea bags, showing just how relaxed a customer can be when drinking out tea. The green screen will have various places from around the world put on it, to show that the tea can be enjoyed anywhere in the world, and will bring a little piece of Teesside with the person wherever we go. I feel that our adverts are a tad surreal and odd, so the brand has been titled: SurrealTEA... Or Teeside Tea 

Greggs

Our small group has arranged to shoot our Greggs advert this upcoming Friday. We are using Anthony's idea and are shooting near his house as he is starring in the video and will require a change of clothes and to dry off after the shoot is finished. We are having Anthony running in the rain trying to catch up to a bus when a car drives through a puddle and soaks him. Having decided he has missed his bus he goes to Greggs for a snack, just a shot of him walking into it to avoid getting permission. The next shot will be back on the street where he is eating a Greggs product looking happy, now equipped with an umbrella to avoid the rain and another splash from a car. We are going to focus on how Greggs' products brighten peoples' days and can improve situations.

Task 1 Media Campaign

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The Think! campaign aims to reduce road traffic accidents and raise the overall awareness of the associated hazards. Think! has various media outlets which it uses to reach it's target audience; although they work to decrease driving under the influence and to decrease cycling/motorcycle accidents, a large portion of the campaign's efforts is targeted to protect children. Although many children now possess smart phones, their own social media accounts or computers, it is not very likely that a child would seek out the Think! campaign on their own, because of this, rather than target the information to be taken in directly by the children, they design it to be accessible by them, but to be shown to them by schools and parents. The think logo was designed to elicit a certain reaction. Painted akin to the cautions and markings seen on roads it conveys the purpose of the organisation. The colour scheme is clear and concise- the yellow is used as it is often the colour used to d